Issue link: https://viewer.e-digitaledition.com/i/1045274
30 • Outdoor Insight • November 2018 outdoorinsightmag.com and less weight. "Individual membrane/fabric technologies can address a couple of the needs, but now we are starting to see hybrid pieces built with multiple technologies in order to create a jacket with as few compromises as possible," comments Jon Frederick, U.S. marketing man- ager for Rab. The new Muztag Jacket combines weather resistance with durability and breath- ability, while the Ladakh Jacket uses a 40-denier Gore-Tex C-Knit for reduced weight. 3. Modern Nostalgia A Campy, Earthy Twist Kyle Boettcher, VP–design/merchandising/ supply for Toad&Co, is keen on the "overarching trend for feel good, 1970s camp product" that goes back "to simpler times or experiencing life on the trail under the open sky." Retro patterns and fabrications are resurfacing – corduroy, Sherpa, multi-colored stripes, mustard hues, garment dyes – in modern ways. The Rover Camp Pant goes from trail to tavern with an eco- recycled polyester design infused with stretch, while a Telluride Sherpa Jacket lets the wearer choose his/her look based on the situation, and the elements. One side is Bluesign ripstop nylon with DWR, juxtaposed with a soft, eco recycled wool Sherpa. A retro Earthworks Jumper pairs a stretch Earthworks fabrication (organic cotton/ Tencel/elastane) with a vintage wash. Cord of the King PrAna design director Andrea Cirque-Austin tapped into the nostalgia trend, entering cordu- roy into the mix for Fall 2019 with the Merrigan pant, skirt and jacket. "Cord ribs are cozy and comfortable and when used as an alternative to denim, corduroy brings a luxe feel to casual- wear," she says. The Cardiff Collection infuses hemp with proprietary fleece and jersey blends of hemp/recycled polyester/Tencel providing just the right weight, alongside performance and function. "It's about expanding product use – now pieces need to go from mountain to city and work in/out through the seasons," she explains. Fiercely Feminine With so many women entering non-traditional occupations historically dominated by men, the need is real for women's workwear apparel "that is comfortable and acts like a tool itself," explains Kate Day, co-founder of apparel brand Dovetail. Workwear is trending in both the outdoor and fashion world, with overalls and workpants used in lifestyle and performance settings (for example: cutting and maintain- ing trails, DIY projects at home). The Freshley Overall "fits a woman's body, but without too much fabric, which can be unsafe," notes Sara DeLuca, Dovetail co-founder. Consumers are also asking the brand for outerwear (shells that are water-resistant and layerable) and flannel- lined overalls. For Fall 2019, Dovetail will release a microfleece inside of a stretch denim, all in one fabric, to eliminate a normally bulky bond. APPAREL Left to right: Toad&Co Telluride Sherpa Jacket; Dovetail Workwear Overall; prAna Cozy Up Sweatshirt and Merrigan Skirt. Helly Hansen Odin Mountain Jacket

