Issue link: https://viewer.e-digitaledition.com/i/1045274
When your winter jacket reaches the end of its life, what do you do with it? Do you wear wool in the summer? As weather patterns shift, do you change your workout wardrobe seasonally or buy product that features "year round" wearability? When do you typically buy a new winter jacket? 22% 6% 72% I buy garments on a seasonal basis I buy garments that feature year-round wearability I buy a mix of seasonal and year-round Spring 16% Summer 7% Fall 58% Winter 19% 8% 86% 5% 2% Throw it out Donate it Recycle it Sell it TRENDINSIGHT consumer THIS ELECTION SEASON, WE asked consumers to cast their vote… about outdoor brands, retailers, technologies, trends, gamechangers and more. As brands and retailers become more bold in stating their political stances, we asked consumers how they felt about political branding. Sixty-percent of respondents told us they approve of brands and retailers taking a stand on political issues. And 52 percent said the political stance of a brand or retailer has impacted their purchasing decisions. With so much buzz about sustainability, we also inquired about how consumers are impacted by their eco-consciousness. Eighty-six percent reported that they donate their winter jackets when the jackets reach the end of their lifecycles. Fiy-eight percent said they are buying more active apparel made with natural fibers, in part due to ocean plastics pollution being a growing concern. n e survey, conducted by MESH01, included 132 respondents, male and female, with an average age of 34 years old. Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. CARPE TRENDEM 40% YES 60% NO 46 • Outdoor Insight • November 2018 outdoorinsightmag.com Consumers Cast Their Vote