Textile Insight

38 • Textile Insight ~ November/December 2018 textileinsight.com PERFORMANCE DAYS FUNCTIONAL FABRIC FAIR | PREVIEW IT'S ABOUT HUMAN CONNECTIONS. THE NEVER-ENDING CRAVE TO freshness is rooted in our natural instinct as social animals. Wearing odor- free clothes make us feel approachable and confident. And a fresh-smelling surrounding allow for comfortable close gatherings. This very human insight was the inspirational kick two young entrepreneurs needed to develop their first successful odor control technology – HeiQ Fresh Tech – which after continuous innovations has today become a family of sustainable odor control technologies for apparel and home fabrics. With natural, mineral-based, silver-based and non-silver-based ingredients, brands can customize the treatment for the intended use and specific odor type. HeiQ Fresh Tech is: • Durable and sustainable freshness and odor control • Protects textiles from environmental odors, fabric odors, hormonal body odors, food-related body odors and bacterial-derived odors • Exceptional efficiency and durability (100% performance up to 100 washings depending on fiber type) • Used on over 500 million garments per year • Compliant with US FIFRA, EU BPR, EU REACH, JP METI, CN IECSC, TK BPR • bluesign ® approved and OEKO-TEX conform • No impairment of breathability and handfeel • Applicable to most fabric types Now introducing a new product to the HeiQ Fresh Tech family: HeiQ Pure SPQR is a first in textile odor control technology, using so little silver but achieving a much better odor control ability, thus preventing the so-called "permastink" problem with polyester. HeiQ Pure SPQR's silver content is so low that it is NOT considered a dangerous good for shipping, therefore making it more environmentally friendly. With its triple-action technology, it is another breakthrough in the HeiQ Fresh Tech product family. l For more information, go to heiq.com or visit us at Outdoor Retailer Winter Market, November 8-11, in the Concept III booth #54107_UL or at Performance Days Munich, November 28-29, 2018 in booth E05/hall C1. Also join one of our workshops at Performance Days in booth P07/hall C1. WHETHER YOU'RE IN TRAINING, COMPETITION, OR RECOVERY, REMOVING moisture before it builds to sweat controls both performance and comfort. 37.5 Technology has been scientifically proven to extend an athlete's peak performance by decreasing the rate of core temperature build up. Elevated core temperature depletes energy reserves and leads to decreased muscle endurance. This means just by changing your garments you can increase your efficiency so that less energy is used to do the same amount of work. When you're hot, patented 37.5 Technology removes sweat in the vapor stage before liquid sweat forms, cooling you down. When you're cold, those same active particles trap your energy to help warm you up. These benefits have driven global sports and outdoor brands to 37.5 Technology. Tested, Proven Performance 37.5 Technology is the only fabric technology that's been published in a peer- reviewed journal (International Journal of Sports Medicine), proven to increase athlete efficiency. 37.5 Technology can: • Extend an athlete's peak performance (stamina) by up to 26% • Achieve core temperature cooling similar to a cooling vest circulating cold water • Increase efficiency so less energy is used to do the same amount of work • Decrease the rate of core temperature build-up. Tested, Proven Comfort Consumer product testing company Mesh01 also ran a wear trial comparison of insoles with and without 37.5 Technology to test if consumers could tell a differ- ence. The results were definitive: insoles with 37.5 Technology improve the inside climate comfort of footwear known to cause hot and sweaty feet and delay the time to perceived wetness by up to a full two hours. 95% of consumers with hot and sweaty feet preferred the thermal management of insoles with 37.5 Technology and 89% preferred the moisture management of insoles with 37.5 Technology. Functional Benefits of 37.5 Technology • Proven to help your body manage core temperature and increase stamina • Helps you warm up when you're cold and cool you down when you're hot • Removes sweat in the vapor stage before liquid sweat forms • Naturally derived, patented technology works for the life of the product • Traps odors and then releases them when washed and dried 37.5 delivers unparalleled performance and comfort to garments, footwear, gloves and protective equipment. l For more information, go to thirtysevenfive.com HeiQ Fresh Tech: Embrace Freshness 37.5 ® Technology - Tested, Proven

• Cover