Issue link: https://viewer.e-digitaledition.com/i/1045322
TRENDINSIGHT consumer Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 42 • Textile Insight ~ November/December 2018 textileinsight.com As functional fabrics become fashionable and fashion becomes more casual, has your everyday dress code incorporated more fitness wear compared to years past? More 51% Less 2% About the same 48% Do you wear wool in the summer? 40% Yes 60% No Have you bought any apparel or footwear in the past year that features "temperature regulating" performance? 62% No THIS ELECTION SEASON, WE ASKED consumers to cast their vote… about outdoor brands, retailers, technologies, trends, gamechangers and more. As brands and retailers become more bold in stating their political stances, we asked consumers how they felt about political branding. Sixty-percent of respondents told us they approve of brands and retailers taking a stand on political issues. And 52 percent said the political stance of a brand or retailer has impacted their purchasing decisions. With so much buzz about sustainability, we also inquired about how consumers are impacted by their eco-consciousness. Eighty-six percent reported that they donate their winter jackets when the jackets reach the end of their lifecycles. Fiy-eight percent said they are buying more active apparel made with natural fibers, in part due to ocean plastics pollution being a growing concern. n The survey, conducted by MESH01, included 132 respondents, male and female, with an average age of 34 years old. CARPE TRENDEM Consumers Cast Their Vote As weather patterns shift, do you change your workout wardrobe seasonally or buy product that features "year-round" wearability? 22% 6% 72% I buy garments on a seasonal basis I buy garments that feature year-round wearability I buy a mix of seasonal and year-round 38% Yes