Textile Insight

Does a brand or retailer's political stance impact whether or not you purchase their products or shop their stores? Doesn't change how good the products are. Female / 27 I buy based on what I need. I vote based on what I know. Female / 39 At this point it does not affect my purchases, but if I become annoyed or feel strongly against the brand's opinion, I may change my mind. Female / 48 I focus on the product rather than someone's personal thoughts. Female / 22 If they have a good product and it benefits me, I'm not going to not buy it. If a company has a horrible product and they go on talking about politics and targeting a certain group for attention, I am still not going to buy it. Female / 27 Make a good product. I will hear your opinions but I'm more impressed if you want to hear mine. I will avoid your product if it forces me to take a side or forces me to make my choice of clothing mean something more than a choice of clothing. Female / 37 I do not let politics affect my purchasing decisions. Quality products drive what I purchase. Male / 37 It depends on the stance or cause. I'm not avoiding Nike for instance but I [will] not buy it right now either. Female / 49 If I agree with it, then it makes me love them more. If I don't agree with it, then I just ignore it and buy the product I like. Female / 31 I disagree with Nike's Kaepernick ad campaign, but I won't burn my Nike gear. I will also buy Nike in the future if it's a good price and a needed product. However, if all factors are the same between two competing products, I'll chose the non-Nike one. I think the ad campaign was needlessly antagonizing. Why do that? Female / 23 If the company's leadership publicly or privately supports a cause, that's for them to decide. It has little impact on me and my decisions. Male / 33 Yes, if I don't agree with who they support I won't shop there. Female / 23 Brands such as Nike taking a stance that speaks to my political values may not sway me to purchase their products, however if their stance was against mine, I probably would not purchase their products. Female / 27 Brands should focus on quality and performance, not politics that don't have any association to the products. Female / 33 If their beliefs are similar to mine, I'm more likely to buy. Male / 27 If they promote something I don't agree with I may shop there less. I would not participate in calls for boycotts etc. though. Male / 41 Because I have my opinion like other people have their own. I am not buying products to have other people's opinions shoved down my throat. Female / 45 If they make a stand on the environment, etc., I will be inclined to support them. If they make a stand on presidential candidates or political parties — that would be a turn off and I wouldn't shop there. Female / 34 Sometimes. If there is an equally good product sold by a brand I feel like is making a more positive impact on the world — politically, environmentally, etc. — I'll buy it. Male / 36 Definitely. I will even spend a little more if I know that they give back to a good cause or are standing up for something I believe in. Female / 40 Yes. Brands that take a political stance alienate half of their customer base. Female / 43 I really appreciate brands and retailers that stay out of politics. I don't need brands to alienate potential customers and try to separate the population more. Female / 39 While I may not necessarily purchase something specifically because of a political stand, I'll absolutely avoid doing business with a company that makes it known they are against what I am. On multiple occasions I have walked out of a store empty-handed because the item(s) I was shopping for had branding/messaging/ coloring that specifically supported causes I do not. Male / 34 Only in extreme scenarios, like if it's something I passionately do or do not support. If I only agree or disagree a little, it doesn't affect my purchases. Female / 31 Yes. With a nearly unlimited number of brands in each category there is bound to be one that you both like and can support. Male / 33 52% SAID YES 48% SAID NO November/December 2018 ~ Textile Insight • 45 textileinsight.com POWERED BY www.mesh01.com

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