MDNews - Lower Hudson/Bronx

November 2018

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Publisher: Dan Senkiw Managing Editor: Steve Barrett Contributing Photographer: Paul Moore, Paul Moore Studio President: Eric Silberman Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Jennifer K. Matthew Designer: Michael Simmons Creative Services: Erika Bennett, Mariela Cosentino, Sarah Fredriksson, Jenny Havron, Emily Main, Jennifer Oncay, Kimmi Patterson, David Smith Production: Wade Sain Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 1301 Riverfront Parkway, Suite 112 Chattanooga, TN 37402 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2018, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable Federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 1301 Riverfront Parkway, Suite 112, Chattanooga, TN 37402. Advertise in MD News For more information about advertising in the MD News Lower Hudson/Bronx edition, contact Dan Senkiw at 914-967- 6 5 6 5 or dansenki w @ lexmediagr oup.com. Contact Information Send press releases and all other information related to this local edition of MD News to dansenkiw@ lexmediagroup.com or via fax to 914-967-1165. Lower Hudson/Bronx 05-841 PUBLISHER from the Greetings, and welcome to the November issue of MD News Lower Hudson/Bronx. Advances in research demonstrate clearly that one size does not fit all when it comes to medicine — particularly with regard to oncolog y. Our cover feature examines the myriad ways that NewYork-Presbyterian Lawrence Hospital personalizes cancer care through precision medicine. This approach enables NYP Lawrence and a dedicated team of specialists from the renowned Columbia University Irving Medical Center to offer area patients comprehensive, accurate diagnoses and state-of-the art therapies. Our clinical section about gastroenterology addresses findings that patients with more than one food allergy may benefit from use of the immunoglobulin e-blocking drug omalizumab in concert with oral immunotherapy. Another article in this section discusses a link between GERD and upper aerodigestive tract cancers in older adults. We spotlight recent happenings in the region's medical community in our People in the News and Local News sections, review some recent innovations in medicine, and offer financial and practice management tips. Contact me at 914-967-6565, @MDNewsMetroNY or dansenkiw@lexmediagroup.com to learn how MD News can inform the region's referring physicians about your organization's capabilities. Regards, Dan Senkiw ............................................... Dan Senkiw PUBLISHER Lower Hudson/Bronx ............................................... dansenkiw@ lexmediagroup.com 914-967-6565 ............................................... @MDNewsMetroNY

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