Textile Insight

46 • Textile Insight ~ January/February 2019 textileinsight.com See the complete list of consumer comments at trendinsightmag.com Does it make you "feel good" to purchase a garment described as eco-friendly? Has the issue of "animal cruelty" prevented you purchasing a down jacket? "Saving all the animals has never been where my concerns lie." Female / 32 "I didn't think about it when I got my down jacket." Male / 23 "No, but I prefer down garments with recycled down." Female / 36 "I buy down gear from places that only use cruelty-free down." Female / 26 "Once, I read a poem called 'All God's Creatures Have a Job to Do.'" Male / 31 "No, but I'm glad you can buy recycled down now." Female / 29 "I am unaware of animal cruelty with down." Female / 49 "It is a plus to have that on the label, but quality gear is still quality gear at the end of the day." Male / 31 "I have never owned a jacket that used to be an animal. I don't have a problem with people who choose to own them so long as the practice of taking those animals is done responsibly." Male / 33 "I never made the connection to that and down before now." Male / 38 "I'd like to know more. It certainly could be a factor in my future purchasing choices." Female / 54 "It certainly doesn't help but I generally avoid down for other reasons. I do appreciate Patagonia's commitment to this issue, though." Male / 41 "I don't want animals to be harmed for me to have winterwear." Female / 33 "I am a huge animal lover. They are innocent and should remain unharmed." Female / 26 "Animal cruelty and child labor are really big issues in the clothing industry. If I'm using my dollar I don't want to support companies who use either." Female / 19 "It has made me more hesitant to buy a down jacket in recent years." Female / 27 "I've always purchased down jackets from good brands that are against that, so I hope not. But you can't be sure." Female / 45 "Yes!" Female / 49 "I've thought about researching where the feathers come from prior to my next purchase." Female / 57 [ YES ] [ NO ] 77% 16% 78% YES 22% NO 7% ARE UNSURE TRENDINSIGHT POWERED BY www.mesh01.com What does the term "greenwashing" mean to you? "When a company tries to make something seem environmentally friendly, but it might not really be." Male / 38 "When an organization tries to make themselves look more environmentally friendly by spreading misinformation." Female / 30 "Washing laundry in colder water." Female 33 "Cleaning that doesn't impact the environment." Female / 38 "Making a product or service seem more environmentally responsible than it actually is." Female / 28 "False advertising to make their products or services seem more eco-friendly." Male / 41 "A story about a product that makes it sound green, but it's either not or it's not a unique property." Female / 40 "Pretending to be environmentally conscious to get people to buy your product." Female / 40 "I hadn't heard the term until just now and looked it up. I believe there is a significant amount of it happening... corporate greed and ignorance." Female / 49 "Faking like you are about the environment and attempting to use that to sell product." Male / 28 "Using environmentally friendly soap." Male / 46 "Companies claiming to be green or environmentally friendly when in practice they aren't." Male / 26 "Adding supposed environmentally beneficial attributes to a product that are nebulous or unfounded." Male / 51 "Less water, less soap, less energy." Male / 38 "Marketing your product as eco-friendly when it isn't." Female / 38 "Non-detergent wash." Male 41

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