Issue link: https://viewer.e-digitaledition.com/i/1073715
In terms of base layer, what is your fabric preference? In terms of mid-layer, what is your fabric preference? 55% 22% 13% 9% 45% 22% 33% Merino Wool Sweater Polyester fleece Flannel Shirt Other Cotton Wool Polyester Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 44 • Textile Insight ~ January/February 2019 textileinsight.com AS WINTER ROLLS IN WE ASKED consumers for feedback on how they keep warm in the cold. Education around next-to- skin performance fabrics is paying off at the cash register with respondents reporting that base layer is a key layer in their cold-weather wardrobe. Fleece remains the go-to-favorite in the mid-layer category with 55 percent of respondents opting for polyester fleece followed by 22 percent of respondents choosing wool. Questions regarding the value of hangtags and labels generated interesting results: some respondents focused on garment care, while others used labels to identify material content. And 78 percent of consumers surveyed replied that purchasing a garment described as eco- friendly makes them "feel good." n e survey, conducted by MESH01, included 100 respondents, active men and women, aged 18-60, with an average age of 38 years old. CARPE TRENDEM Cold Weather Purchasing When dressing for winter sports do you "layer" your outfit to achieve maximum warmth? If yes, which of these "layers" do you consider most critical? "Tough question. It really depends on wind conditions, temperature and precipitation. I live in Maine and I never go anywhere without a waterproof layer. Summer or winter. My mid- layer has become very important for regulating heat." Male / 60 "The outer layer is very critical as conditions may change quickly. A proper water and wind repellent layer that can be removed and reapplied quickly is best as conditions and body temperature changes Male / 47 "Though all are important to make the system work, I focus on the base layer to ensure proper moisture-wicking away from the skin." Male / 48 "The base layer sets the stage for everything else. If you are not warm and protected at the core, you won't be warm or appropriately protected at any other level." Female / 47 "Base layers are most important unless it's extreme weather then the outer layer is more important – being waterproof or windproof." Male / 38 S E I Z E T H E T R E N D ! TRENDINSIGHT 99% YES 1% NO We surveyed 100 consumers. Here is what they told us. 37% 48% 14% Base layer Mid-layer Outer-layer