END INSIGHT
50 • Outdoor Insight • Janaury 2019
outdoorinsightmag.com
Sources: Physical Activity Council 2018 Participation Report; National Ski Areas Association.
GEN
Z
MILLENIALS GEN
X
BOOMERS
Generational
Participation
(Percentage participating
in winter sports)
Estimated U.S. Ski Area Visits
(In millions)
Active U.S. Skiers & Snowboarders
(In millions)
13.3
11.6
6.7
2.9
2008/09 2007/08 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
57.35
59.79
60.54
50.97
56.90
56.49
53.58
52.79
54.76
53.28
3.0
7.4
10.4
7.1
9.9
7.5
10.3
7.5
10.3
8.4
9.6
9.7
9.0
8.9
9.3
9.2
6.1
7.1
6.8
6.5
7.1
6.8
7.0
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2015/16 2016/17 2017/18 2014/15
2.8
2.8 2.8
2.3
2.5
2.6
2.3
2.4
2.4
2.2
U.S. Skiers
U.S. Snowboarders
Ski area visits
have been relatively
steady over the
past four seasons
after having
reached a peak
in the 2010/11
season.
Snowsports by the Numbers
