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24 January/February 2019 sportstylemag.com / @sportstylemag
On the Scene:
Active Collective NYC
By Suzanne Blecher.
Boutique fitness took on a technical
tilt at the New York City edition
of Active Collective, the fashion
activewear trade show that took
place January 24-25 at Metropolitan
Pavilion in Manhattan. More than
100 brands showcased performance
wear, active fashion, athleisure,
accessories and footwear.
Fitness met fashion — and
function — with high resolution
prints from a variety of brands.
Notably, compression brand Zensah
is using the firm's proprietary
printing technology in sports bras,
socks and sleeves. New York City-
based apparel brand Terez also
showed on-trend prints in colors that
last many washings.
On the tech side, Rhone
showcased its GoldFusion technology
in a long sleeve polo, while EleVen
by Venus Williams showed off a
jacket employing diamond fuse
technology (with antimicrobial
properties) and four-way stretch in
a printed jacket. Cra Sportswear is
showcasing reflectivity in its apparel
in a fashionable yet functional way.
And garments in the Swedish firm's
training line allow for freedom of
movement, enhanced moisture
transport and extra ventilation.
Meanwhile, women's apparel brand
Handful is using 37.5 thermo
regulating technology in its Wi-i
pant (with a side pocket for your
phone).
In category expansion news, sock
firm Tavi Noir dropped its Base 33
line of grippy socks for men and
activewear firm Vuori announced
plans to expand its women's line with
a fresh design hire from Athleta.
n
J'aime
TLF
Vuori
Kappa
Rhone
