Textile Insight

textileinsight.com March/April 2019 ~ Textile Insight • 23 branded commodities (like t-shirts with logos), which notably require little in terms of actual design process." Dr. Jennifer Moore, Design Historian, Lecturer at Pratt Institute and Author of Street Style in America: An Exploration. l Now & Then: Brand Launches How Updating Specific Pieces from Archives Translates to Relevancy Today "The 2019 Reverse Weave Yarn Dye Rib Trim Crew is a modern version of the original 1938 Reverse Weave Crew. The original athletic sweatshirt is one of Champion's first true iconic items, and is one of our most popular styles today. We're fortunate that the style itself has had many big moments throughout its rich 80-year history, and has been able to organically reinvent itself through the years – whether through new cuts, colors or styles – and consistently connect with new consumers." David Robertson, Director of Champion Brand Marketing "Today's Dickies 1922 Indigo Plaid Eisenhower Jacket takes its inspiration from our original Eisenhower Jacket from 1955 (a style first made famous by Dwight D. Eisenhower, the 34th President of the United States who was a Commanding General of the U.S. Armed Forces during WWII). It said that Eisenhower thought of his jacket as an every-warrior's combat uniform, refusing to adorn it with gilded buttons. The Eisenhower Jacket in the Dickies work line is made from a cotton/poly blend ideal for durability, with a roomier fit and sold in navy, khaki and black. Our 1922 version is made of a soft indigo plaid in 100 percent cotton, designed with a slimmer fit and crafted in our oldest factory in the U.S." Ann Richardson, General Manager, Dickies 1922 "We have an authentic reissue of the Turnabout Reversible Skirt, first made by Pendleton in 1955. It's a mathematical puzzle when making this skirt in misses, petite and plus – the same math pattern application must work for all three size ranges! The famed Original Westerley (Dude) Sweater (Jeff Bridges, 'The Dude,' in The Big Lebowski) pattern is refreshed in a new color for the season. We reissue the Original Westerley every fall – authentically styled and colored based on our archives." Linda Parker, Corporate Communications for Pendleton "One of the styles we are about to release is the Badminton. Another is Tennis Mark Cox. They were both originally released in 1975. Mark Cox was the number one ranked British tennis player at the time and Gola was his footwear sponsor. The shoes we are producing today are the same ones he wore in competition back in 1975, right down to the terry cloth lining. We have had to recreate the sole units, so perhaps a little tweak here or there, but sub- stantially the same as the original. Also, we have adjusted the lasts (shape) to be more modern and up to date." Steven Weinreb, President of Gola Classics l Pendleton Reversible Skirt Champion Reverse Weave. Gola Classics Tennis Mark Cox.

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