Issue link: https://viewer.e-digitaledition.com/i/1095391
(Based on number of mentions) 1. Durability 2. Great Fit 3. Fashion 4. Flexibilty or Construction 5. Versatility for Different Uses or Occasions 6. Materials 7. Brand Name Rank in order of importance what qualities are most critical to you in children's footwear? (Based on number of mentions) 1. Easy-on, easy-off 2. Washable 3. Waterproof 4. Non-marking outsoles 5. Size guarantee 6. Fashion colors 7. Light up 8. Gift with Purchase What features add value to children's footwear? Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. WE ASKED CONSUMERS TO WEIGH IN on their purchasing habits. When it comes to their kids' shoes, parents let us know they have two main requirements: e shoes need to fit (59 percent said it was important to them that their child's foot be measured during the shopping process) and they need to last (in the comments, "durability" came up again and again.) When it comes to animal-free footwear, the results are clear. Shoppers are interested in — and willing to pay for — vegan-friendly shoes. But they're not hearing about them or seeing them in stores. Only 18 percent of our survey respondents said they had ever seen a pair of vegan shoes promoted in stores. ere's an opportunity there: Despite that low awareness, 60 percent of shoppers said it was somewhat or very important to them that the shoes they buy be free of animal material. n e survey, conducted by MESH01, included 184 respondents, men and women, aged 18-60, with an average age of 36 years old. CARPE TRENDEM Consumers Sound Off on Vegan Footwear and Buying for Kids S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 184 consumers. Here is what they told us. (Based on number of mentions) 1. Family footwear chain 2. Department store 3. Independent footwear store 4. Discount chain store 5. Independent children's footwear specialty store 6. Sports specialty store 7. E-commerce site 8. Resale / second hand What's your primary place to shop for children's footwear? 30 • Footwear Insight ~ March/April 2019 footwearinsight.com