March/April 2019
SPORTS INSIGHT
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On
this
page:
Russell
Athletic
Frank
Crew
sweatshirt.
See
page
10
for
more.
6
In the Market
Analyzing Adidas and Nike's
strategies; Endorser and trade show
news; Plus tips for hiring retail staff.
10
Sweatshirt Redux
As retro reigns supreme,
athletic brands are bringing back
some classic sweatshirt styles.
12
The Power 12 Retailers
In our ninth annual Power Retail
report, we analyze 12 of sporting
goods retail's most powerful players.
32
Trend Insight
Consumers reveal their thoughts on
the retail experience in this research
conducted on the MESH01 platform.
34
End Insight
What do you think of Amazon?
We asked consumers. They didn't
hold back. See their answers are
on our back page.