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6 • Sports Insight March/April 2019 sportsinsightmag.com IN THE MARKET O akley has signed its rst foot- ball player as a brand endorser, inking a multi-year partner- ship with NFL MVP Patrick Mahomes. e Kansas City Chiefs quar- terback will be featured in the brand's See it in Prizm campaign. Oakley has produced football shields for helmets for over 20 years. Off the gridiron, Mahomes will wear a range of Oakley lifestyle products, including Sutro, available now, and the new Ahryris collection that debuts in May. In other athlete and brand endorsement news: Pro-Tec Athletics released its 2019 Elite At hlete Lineup – including four ultra-runners making big strides in the running community, a world-renowned champion climber, and a professiona l beach volleyball player. These athletes include Dylan Bowman, Krissy Moehl, Jeff Browning, Gina Lucrezi, Sasha DiGiulian, and Aleksandra Wachowicz. Mizuno has signed baseball player Austin Riley, a top prospect for the Atlanta Braves. He joins Mizuno's family of MLB ambassa- dors which includes 2018 World Champion pitcher Chris Sale, two-time Cy Young winner Corey Kluber, and Gold Glove win- ners Andrelton Simmons, Nick Ahmed and Kyle Seager. Riley will wear Mizuno gear from head-to-toe, including a custom Mizuno Pro glove, Dominant IC footwear, and performance training apparel. n B Y C A R A G R I F F I N Endorse This: Mahomes Signs with Oakley T he Outdoor Retailer trade show will introduce the bike category to its show oor at Outdoor Retailer Winter Market in 2019, scheduled for November 5-7, 2019 at the Colorado Convention Center in Denver, Colorado. Outdoor Retailer is owned by Emerald Expositions, the owner of Interbike, which announced in December that it was canceling its 2019 Interbike show. Marisa Nicholson, Outdoor Retailer VP and show director says that data indicates that OR already sees "over 3,000 buyers attending our shows who purchase for bike, so incorporating the category makes the show even more valuable." Clinics, bike-focused education, and bike product testing will all be added to OR this November. e bike area will reside in a new zone within the show's oorplan called e Park. Adding the bike category is the latest tweak to the pop- ular OR show, which over the past two years has changed locations (from Salt Lake City to Denver), show length (from four to three days) and number of shows per year (from two to three). e upcoming Outdoor Retailer calendar includes: Summer Market, June 18-20, 2019; Winter Market, November 5-7, 2019 and Snow Show, January 29-31, 2020. n OR Show Adds Bikes to the Mix