FE ATURES
ST. JOSEPH'S HEALTH PURSUES ANOTHER 150
YEARS OF MISSION-INSPIRED EXCELLENCE 06
St. Joseph's Hea lth continues to follow in Saint Marianne
Cope's footsteps and is committed to improving loca l access to
qua lity hea lth care for a ll of Centra l New York.
GAUGING SOCIAL MEDIA STRATEGIES
IN HOSPITAL MARKETING 12
New research highlights characteristics of socia l media posts
that successfully engage audiences.
LEADING-EDGE PROSTATE CANCER CARE
FOR THE MOHAWK VALLEY 14
Associated Medica l Professiona ls continues to build on the
high-level, comprehensive services it offers for the diagnosis
and treatment of prostate cancer.
06
contents
ON THE COVER
/////// MAY/JUNE 2019
DEPARTMENTS
HEALTHCARE PERSPECTIVE 05
LEGAL EASE 10
MEDICAL BRIEFS 22
St. Joseph's Health celebrates 150 years of serving the
Syracuse and Central New York community
14
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