4
News / Analysis
Industry buzz, new hires, plus a look
at REI's record year and Cairn's latest
data-driven subscription model.
8
New Products
Gear, gear and more gear. Take a sneak
peek at what's coming soon from brands
big and small in the outdoor space.
14
Hemp Is Hot
Apparel brands are high on hemp and
footwear is getting in on the action, too.
18
Everyday Heroes
The good old-fashioned Everyday
Carry (EDC) knife has become a status
symbol in the knife category.
20
Fit for the Trail
Trail footwear designs focus in on the
perfect fit and feel.
22
The Great 8 / Outside The Box
Our annual feature spotlighting eight
of the nation's best outdoor specialty
shops. Including a look at how each of
these stores uses special events to take
their stores to another level.
36
Consumers Weigh In
In our Trend Insight survey, conducted
on the MESH01 platform, outdoor
consumers tells us about their outdoor
retail shopping habits.
40
Grassroots Perspectives /
Montana Magic
Talking shop with Trek Stephens, the
owner of standout retailer The Toggery.
42
What Makes an Outdoor
Specialty Retailer Great?
We asked outdoor enthusiasts "What
makes an outdoor specialty retailer
great?" Check out some of their
answers on our back page.
MAY 2019
outdoorinsightmag.com
Editorial Director
Cara Griffin
cgriffin@formula4media.com
Creative Director
Francis Klaess
Contributing Editors
Jennifer Ernst Beaudry
Suzanne Blecher
Bob McGee
Emily Walzer
Publisher
Jeff Nott
jnott@formula4media.com
516-305-4711
Advertising
Katie O'Donohue
kodonohue@formula4media.com
828-244-3043
Sam Selvaggio
sselvaggio@formula4media.com
212-398-5021
Production
Brandon Christie
516 305-4710
bchristie@formula4media.com
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