Issue link: https://viewer.e-digitaledition.com/i/1118716
END INSIGHT WHAT MAKES AN OUTDOOR SPECIALTY RETAILER GREAT? In our survey of 120 outdoor enthusiasts, here are some of the comments they offered. outdoorinsightmag.com 42 • Outdoor Insight • May 2019 A G R E AT O U T D O O R S P E C I A LT Y S T O R E H A S A VA R I E T Y O F P R O D U C T S , G O O D S A L E S A N D G R E AT C U S T O M E R S E R V I C E . Great deals, wide variet y, options for men, women and children. All year round outdoor products. THE CUSTOMER SERVICE AND THE ABILITY TO HAVE EVERYTHING YOU NEED FOR ANYTHING OUTDOORS. See the complete list of consumer comments at trendinsightmag.com Source: MESH01. Survey includes 120 outdoor enthusiasts, male and female. Culture, the vibe they build and the stoke they spread. When I go to specialty I want to leave inspired by a curated mix of premium brands and purpose-built product. A great experience usually includes an interaction with floor staff who helped me find the perfect item to fit my needs (because they have experience with the activites they sell gear for). Selection, ability to see/touch/compare products, and customer service that can help if needed or leave you alone to shop for yourself. First, I like being able to develop a relationship with the retailer. When I can walk in and the staff says hi and knows my name, I feel welcomed. I also like being able to go into a brick-and-mortar retailer and get my hands on different pieces of gear. Being able to span the gap between a picture online and the actual thing is huge. Hands down, knowledgeable staff. Also, great value and reliable products. The first thing is the people in the store. The more knowledgeable they are and the more willing they are to help people find items that will help them enjoy the outdoors makes for a much better experience. The second is having spots in the store, or some kind of demo program, so that customers can try their gear out a little more. DETAILED ONLINE DESCRIPTIONS HELP MAKE SHOPPING EASIER. KNOWLEDGEABLE SALES PEOPLE IN THE STORE ARE A KEY ASSET. SPECIAL INCENTIVES FOR US GEARHEADS WHO SPEND A LOT OF MONEY ON GEAR. The knowledge of the staff and the ability to look at the gear/apparel prior to purchase. I love talking with knowledgeable staff and getting their perspectives and opinions on gear to make a better purchasing decision. THEY HAVE LOTS OF REVIEWS ON THE GEAR YOU NEED. THEY ALSO HAVE A GREAT SELECTION OF THE BEST ECO-FRIENDLY PRODUCTS. BEING ABLE TO TALK WITH STAFF AND SEE, FEEL, AND TRY ON THE PRODUCT. G O O D S TA F F. I G O I N T O A S K Q U E S T I O N S. I F T H E Y D O N ' T H AV E A G R E AT S TA F F I ' D R AT H E R B U Y T H I N G S O N L I N E . Having a selection for the local region while still stocking items used nationwide. Knowledgeable staff who are grateful for the customer base. PRICE IS A FACTOR, BUT THE BIGGEST INFLUENCE IS THE STORE'S HELP. IF I HAVE QUESTIONS ABOUT A CERTAIN PIECE OF GEAR OR I'M LOOKING FOR INSTRUCTIONS ON USE, IT'S BEST IF THE STORE ASSOCIATES KNOW HOW TO USE IT OR ANSWER QUESTIONS. M A L E / 3 8 M A L E / 4 6 M A L E / 3 3 M A L E / 3 1 M A L E / 3 9 M A L E / 2 7 M A L E / 3 3 M A L E / 2 8 F E M A L E / 3 6 F E M A L E / 2 6 F E M A L E / 4 3 F E M A L E / 4 5 F E M A L E / 3 7 F E M A L E / 3 0 F E M A L E / 3 3 F E M A L E / 2 5 Great Selection of different brands and styles, with prices that rival online retailers. THE MAIN ATTRACTION IS THE ABILITY TO HAVE AN EXPERT HELP YOU PICK THE RIGHT GEAR. KNOWING THAT YOU WILL FIND WHAT YOU ARE LOOKING FOR AND NOT BE DISTRACTED BY OTHER STUFF. GOOD COMPETITIVE PRICES, WIDE VARIETY/ SELECTION OF HIGH QUALITY GEAR, KNOWLEDGEABLE SALESPEOPLE WHO CAN MAKE UNBIASED RECOMMENDATIONS. M A L E / 4 5 M A L E / 2 5 M A L E / 2 3 M A L E / 3 8