so getting our people to be more produc-
tive and to generate more sales per hour
is just part of the productivity gains that
we needed to make. Did we celebrate it?
Yeah. But the truth is it's sort of like Roger
Bannister breaking the 4-minute mile, right?
It wasn't possible, it wasn't possible, it wasn't
possible, finally Roger Bannister did it and
all of a sudden a bunch of people can do it.
Our inventory hasn't been as productive as
it could, so breaking through that threshold
and showing people we could drive a 9.7
percent comp or a low-mid-single digit comp
for the year and turn our inventory three
times says hey, we can do that."
You recently announced your revamped
loyalty program, FLX. What makes it differ-
ent from past iterations?
"It's not just discounts; it's really about being
able to experience things that are relevant
to youth culture. It might be tickets to a
concert, you might be able to get earlier
access to launch shoes, there's all sorts of
things that we've got in mind. It provides a
much more robust value to the consumer."
Armed with
more tools
for both in-
store and
online sales,
Foot Locker
is putting its
money where
its mouth is
to expand
sneaker
culture.
A shoe wall inside
Foot Locker's
NYC flagship.
SHOULDN'T YOU?
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INTERNATIONAL
SPACE STATION
TRUST SORBOTHANE
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sorbothane.com
800.838.3906
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MADE IN USA
Sorbothane_Dealer-Ads-3_r2.indd 1 1/18/19 9:39 AM
footwearinsight.com May/June 2019 ~ Footwear Insight • 23
