Issue link: https://viewer.e-digitaledition.com/i/1119802
National Shoe Retailers Association America's Largest Organization Representing Independent Footwear Retailers Join NSRA to enjoy these benefits of membership, and more! Visit nsra.org, or call 800-673-8446 Improving the business performance of our members since 1912 Financial Services & Savings Opportunities Membership gives you access to programs which directly affect your bottom line. Our cost-saving member benefits include: • Bank of America Merchant Services Credit/Debit Card Processing • FedEx Shipping through PartnerShip Retail Training & Consulting The Friedman Group is the leader in retail sales training and retail management consulting. NSRA and The Friedman Group have formed a partnership to provide members access to invaluable training programs and resources at an exclusive NSRA Members-Only Rate! Shoe Retailing Today A bi-monthly industry publication featuring informative topics such as: • Best Practices/Business Management • NextGen/Succession Planning • Inventory Management • Marketing • Retail Store Training, and more! Three Easy Steps for Doubling Your Instagram Followers p. 4 If You Are a Retailer, Being "Fresh" Is a Good Thing p. 9 Is There Life after Malls? p. 12 01SRT_5-6.19_cover.indd 1 3/27/19 12:30 PM NSRA OnLine Bi-weekly electronic newsletter featuring: • Industry News • Educational Articles • NSRA Member Updates • Vendor Product Showcases • Best Practices, and more M ember Newsletter M ember Newsletter May 1, 2019 MEMBER U PDA T ES MEMBER U PDA T ES NSRA's 2019 Leadership Conference NSRA's 2019 Leadership Conference St. Louis, M O St. Louis, M O St. Louis Union Station Hotel St. Louis Union Station Hotel Nov ember 13 & 14 Nov ember 13 & 14 Registration information coming soon! Multi- gener ational r etailer s, ar e you pr epar ed Multi- gener ational r etailer s, ar e you pr epar ed for the futur e leader ship for the futur e leader ship of your r etail business? of your r etail business? NSRA's NextGen Leadership Program can assist your family-owned business with the many challenges and pitfalls involved in transitioning a business from one generation to the next, regardless if that is a few years or a few decades away. This year's program will be for students only, and will take place October 13- 15, 2019 October 13- 15, 2019 in Milwaukee, WI 2019 NextGen Agenda 2019 NextGen Agenda 2019 NextGen Application 2019 NextGen Application Eneslow Shoes to Open Fourth Location Eneslow Shoes to Open Fourth Location New York fashion-comfort retailer and NSRA member Eneslow Shoes & Orthotics, which this year is celebrating its 110th anniversary, plans to open its fourth store in a 4,000- square-foot location on the Upper East Side. The store will offer pedorthic services in addition to comfort brands distributed in the U.S. and exclusive lines from Europe. "We believe this location matches our customer demographics of baby boomers, In T his Issue In T his Issue 2019 NextGen Leadership Program Comfort One Shoes Recognized By Washington Business Journal Mephisto and Concepts Revive the Spirit of The Mythical Apple Shoe Older, Younger Consumers Shop Brick-and-Mortar Differently Y o u Can Be Fe at u re d Y o u Can Be Fe at u re d in an U p c o min g Issu e in an U p c o min g Issu e o f NS RA O n Lin e ! o f NS RA O n Lin e ! Share your company's news on industry-related topics such as business experiences, new stores, remodels, customer events, marketing strategies, news articles, press releases, community service projects, and more. Contact Sandra at sandran@nsra.org or Nancy at nancy@nsra.org with details and related content. NSRA's Leadership Conference Discover new ways to grow your business and connect with industry leaders to discuss challenges and opportunities. Learn from nationally recognized experts who explore retail business topics and provide leadership insights. NSRA's conference is the largest of its kind, giving attendees a unique opportunity to connect and network with top independent retailers and the vendors who support them. RyTech Online Marketing Services A full service digital marketing firm, RyTech will provide an exclusive 10% discount on online marketing services for NSRA members. • Complimentary website assessment • No long term contracts • Social media marketing • Email marketing • Search engine marketing (SEO & PPC) • Website development Next Generation Leadership Program A program that answers the needs of the next generation of leaders and their parents with cutting-edge and hands-on sessions that focus on practical solutions for generational transitions, including the latest business topics. GEN Retail Education Webinars Join industry professionals and NSRA in live education seminars via the internet, discussing topics that will help grow your business: • Sales Training • Retail Finance • Securing Leases • Succession Planning W EBINARS Retail Education Business Performance Report The footwear industry's only financial analysis resource for comparing expenses and revenues with national averages reported by America's leading independent footwear retailers. E-Marketing via Constant Contact Join the Business Partner Program with Constant Contact. • NSRA members save up to 30% annually • Reach customers quickly, inexpensively and frequently • Design ads and newsletters with hundreds of templates • Built-in anti-spam checker Retail Education Seminars NSRA's bi-annual educational programs are held in conjunction with the premier shoe shows, and are complimentary to attendees. They feature leading industry experts addressing 'hot' and timely issues for independent retailers. Las Vegas, NV Atlanta, GA