Footwear Insight

Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 46 • Footwear Insight ~ May/June 2019 footwearinsight.com C ustomers love spring shoes — and they're actively looking for new options. That's the takeaway from our latest survey with MESH01. We asked 155 active men and women between 18 and 60 about their warm-weather shopping habits, and almost 90 percent of them said they are actively looking for new brands at least some of the times they're shopping — and 23 percent of them said they're on the hunt for new labels every single time they shop. What's more, the field was evenly split when it came to purchasing intention: Half of our respondents said they had a brand in mind when they set out to shop, but half didn't. So how to get them interested in your latest and greatest? It all comes down to the in-store experience. The biggest driver of consumer willingness to try a new style was seeing the shoe on display in-store: 41 percent of respondents said it was their major motivator, even trumping a friend's recommendation. n The survey, conducted by MESH01, included 155 respondents, active men and women, ages 18 to 60. CARPE TRENDEM Spring Shoppers Want Newness S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 155 consumers. Here is what they told us. Do you have a favorite footwear brand? When you go to a store to buy footwear, do you go in with a specific brand in mind to buy? 55% 44% I usually choose between brands I know and brands I have tried in the past. The brands I have been happy with in the past are typically my "go tos." MALE, 45 I look at all the new products that are available. FEMALE, 44 I go in with a specific idea of what I want in a shoe, such as use, occasion, style, color, etc. FEMALE, 35 If I find a pair that catches my eye and they fit comfortably, I will buy them. FEMALE, 32 I look for what fits, then brand. MALE, 24 Depends on what type of footwear I'm looking for. Sandals or dresswear I change. Sneakers, I tend to stick to brands I know are good for me because I have wide feet and a high arch. FEMALE, 29 I usually go in with a kind of shoe that I am going to buy for that particular reason. For hiking, I usually go with a bright-colored waterproof style with ankle support. If there is another shoe that catches my eye, I will inquire about it. FEMALE, 28 I am always on the lookout for trendy new footwear, even if it is a different brand than I normally purchase. FEMALE, 28 I never look for a specific brand — I look for what catches my eye. FEMALE, 22 If I order online, I prefer brands I already know. When I go into a store for shoes, I'll try on what they have in the store. MALE, 23 I am open to new brands if the price-value ratio is favorable. FEMALE, 52 Sometimes I'm looking for a specific type of shoe that I have seen in ads. FEMALE, 32 50% 50% Yes Yes No No

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