teaminsightmag.com May/June 2019 ~ Team Insight 47
Post-Millennial Cravings in Sock Stylings
EVERY GENERATION FINDS ITS OWN
way. They want to change things up.
Make a statement. Be unique. Where
post-millennials are concerned,
socks are a fashion accessory. It's
all about the look and the brand.
Look around. The unassuming
tube sock endures as a fashion
statement for both sexes. Socks
with sandals? This once fashion
faux pas is now a look. Many celeb-
rities, reports Teen Vogue, are
sporting good ol' white tube socks
as fashion. Who knew?
A nt icipat ing te a m t rends is
never black and white. "One trend
I've seen in the last few years in
team sports is black crew length
socks for tennis or soccer instead
of traditional white. For me it's
hard to get used to the look, but
that's what they want," says Danny
Sutton, of Bacon and Company.
"Baseball players just get a tube
sock, but we do have a stirrup
order pop up from time to time
when teams are going for a throw-
back look."
Beyond the look, the purchasing
process matters to this generation.
"Where post-Millennials are con-
cerned, I think making the process
as easy as possible electronically
is key. They want to be able to
order online a nd receive their
product as quickly as possible,"
says Twin City's Brad Davis.
S cot t S hu l m a n , o f Pe a r sox ,
believes Millennia ls wa nt cus -
tomization and the ability to stand
out. "Gone a re the days when
someone picks a pattern and drops
in a logo. Customers want to use
their creativ ity, their feelings,
and wear their expressions on
their sock s," he says. "That is
why Pearsox gives our customers
the ability to truly customize from
top to bottom rather than conform
to the standard mold." n
Photo:
Wigwam
www.tcksports.com
TeamInsight_19_Diamond Builder.indd 1 1/18/19 11:39 AM