Issue link: https://viewer.e-digitaledition.com/i/1123711
D JO Consumer's updated DonJoy Performance Bionic Elbow Brace II delivers exactly what you would expect from a product with "bionic" in its name. Improved features from the original Bionic Elbow include an adjustable elbow brace with dual hinges for medial/lateral ligament support. Limiting the range of motion, the Elbow Brace II can help manage elbow hyperextension and elbow instability while helping to protect the medial/ lateral ligament. This elbow brace is constructed with per- forated neoprene for breathability when in motion and quick, adjustable straps help to limit extension and provide a secure fit when on or off the field. "Braces and supports play an important role for team sports and both team dealers and retailers should be advocates and proponents of bracing and supports, as well as educators of injury prevention and protection," says Charlie Setzler, DJO Consumer VP–consumer bracing. "They speak to the coaches, athletic trainers, athletes or team on a regular basis, provid- ing the opportunity to remind and reinforce the value and importance of prevention and protection." More than 30 million young athletes in America – who account for 40 percent of sport- related injuries – means there are a lot of injured athletes. "Prevention and protection are key to reducing injury and an athlete is more valuable on the field than on the bench with an injury," Setzler points out, not forgetting to mention that Tom Brady wears DonJoy knee braces in every practice and every game — and the last game he missed due to injury was in 2008. The challenge for team dealers is that a brace is a "need" item versus a "want" item — it isn't desirable or aspirational like shoes or manda- tory equipment like a bat or football helmet. "We have the data, resources and assets to help dealers and retailers educate and commu- nicate the importance of braces and supports," Setzler adds. "Educate your team and know the product. Be familiar with your sports and the common injuries and conditions associated with these sports. The more familiar you are with these conditions and products, the more capable you will be to speak and educate your customers." n teaminsightmag.com May/June 2019 ~ Team Insight 49 The Bionic DJO. With more than 30 million young athletes in America – who account for 40 percent of sport- related injuries – it means there are a lot of injured athletes.