Team Insight

May / June 2019

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A D V E R T I S E M E N T T he iconic Umbro soccer short – along with an entirely updated and performance-oriented apparel line – is ready to make a comeback in the U.S. sporting goods market. And America's soccer players – and the country's team dealers – are going to love what Umbro brings to the game in 2019. e Umbro brand is returning through a license with Outerstuff, the premier youth apparel manufacturer in the U.S. sports licensed industry. Outerstuff, with offices in New York City, became the Umbro U.S. licensee in January, 2017. Outerstuff 's goal with Umbro is simple: Getting the brand back on players at every level in every corner of the United States. And the team sports channel is a key component of that effort. Outerstuff is already building partnerships within both the team and soccer specialty channels by becoming the primary option for soccer uniforms for clubs, recreation programs, schools and other institutions. e Umbro "look" – including the traditional checkered short – will certainly be evident in the new line and the company promises a combination of traditional design with updated fabrics for the 2019 soccer season and beyond. e line will be available through a network of independent sales reps covering most of the United States. A state-of-the-art B-to-B platform will make it extremely easy for team dealers and soccer specialty stores to place an order at their convenience, while also tracking the order's progress all the way to delivery. WHO IS OUTERSTUFF LLC? Outerstuff LLC was established in 1983 as a manufacturer of children's outerwear and has grown into what is today the pre-eminent marketer of youth licensed sports apparel to the North American retail market. In all channels of distribution Outerstuff is the leading designer, manufacturer and marketer of licensed children's sports apparel for all of the major sports leagues and leading colleges in North America, including the NFL, NBS, NHL, Major League Baseball, Major League Soccer, the U.S. Olympic Committee and more than 200 colleges and universities. Outerstuff has established itself as an industry leader in the branded youth apparel market by leveraging its in-house design team, low- cost manufacturing, sophisticated demand-planning methodology and longstanding relationships with the leagues, brands and retailers. Outerstuff prides itself in providing customers with world-class brand name and sports-centered merchandise with cutting-edge fashion, styling and quality. AN ICONIC SOCCER BRAND RETURNS UMBRO IS BACK IN THE U.S. IN A BIG WAY THROUGH OUTERSTUFF LICENSE. For more information or to order contact Peter Sparaco at psparaco@outerstuff.com OUTERSTUFF LLC 1412 Broadway, New York, NY 10018 • (212) 594-9700 • www.outerstuff.com This year marks the 95th birthday of the Umbro brand, making it one of the oldest soccer brands in the world with a real history of outfitting the best clubs in the world. Today Umbro still outfits top professional clubs in the best leagues in the world – among them, Everton, West Ham United, Bournemouth, PSV, Werder Bremen and Schalke 04 – along with the National Teams of El Salvador, Guatemala and Jamaica. In 2019 Outerstuff and Umbro are bring- ing that expertise to youth and club markets in the United States. They are doing so with a business model based on service and extensive inventory, carrying in stock all key uniform styles for the necessary quick turn-around for the demands of the team market. THE UMBRO SALES PITCH

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