END INSIGHT
WHAT'S TRENDING
BY GENERATION
Source: The 2019 Physical Activity Council's Overview Report on U.S. Participation. The study tracks sports, fitness, and recreation participation in the U.S. The report is produced by
a partnership of eight of the major trade associations in U.S. sports, fitness, and leisure industries: International Health, Racquet, and Sportsclub Association; National Golf Foundation;
Outdoor Foundation; Snowsports Industries of America; Sports & Fitness Industry Association; USA Football; Tennis Industry Association and United States Tennis Association.
Fitness Individual Outdoor Racquet Team Water Winter
Which fitness activities are most popular for different age groups.
59%
64%
67%
52%
23%
30%
39%
42%
50%
40%
57%
59%
6%
10%
17%
18%
4%
11%
26%
55%
7%
11%
15%
13%
4%
9%
15%
19%
TOP
TAKEAWAYS
Gen Z loves team sports. Over half of this generation
participated in a team sport during 2018.
Fitness category participation is changing. It had been
dominated by Gen X six years ago, but Millennials and Gen Z
have begun to move to the forefront. In 2018, well over 60% of
Millennials and 50% of Gen Z participated in fitness activities.
Outdoor interest is growing. Overall, 60% of the U.S.
population participated in an outdoor activity. When split
by generation, over half of Gen Z, Millennials, and Gen
X unplugged and enjoyed an outdoor fitness activity.
n
n Boomers
n Gen X
n Millenials
n Gen Z
34 • Sports Insight May/June 2019
sportsinsightmag.com
