CORPORATE SUSTAINABILITY
STRATEGY: THE BASICS
1. Research. Read up on sustainability topics and
standards. Read whitepapers and tap into industry
association resources for ideas.
2. Brainstorm. Internally and within the supply chain,
brainstorm ideas to decide what could work for you. Start
with what you know.
3. Strategize. Devise a plan.
4. Don't get overwhelmed. Take one step at a time.
5. Be transparent. Get outside input, if needed
6. Set clear standards. If applicable, be audited by an
independent third party.
7. Don't be shy. Share the news of your sustainability
goals and accomplishments with customers.
8. Be proud of your accomplishments and keep evolving.
STRATEGY
Nikwax in Use
Ecoths 100% Organic
Cotton Reynolds Shirt
Aventura Organic Cotton
Blend Blaire Shirt
Black Diamond Distance
Shell with Emplel Breathable
Water Protection DWR
Nemo's Kyan and
Azura Sleeping Bags
Klean Kanteen
20 Oz. TKWide
Astral Hemp Maria
Astral Hemp Loyak
For brands trying to get a handle on
their own sustainability goals and
strategies, here's a starter kit:
outdoorinsightmag.com 32 • Outdoor Insight • June 2019
