W
i th its new $170 Origin
trail running shoe,
Tecnica is focusing
on customizable fit.
The fit process for the Origin utilizes a
proprietary in-store thermo-molding
process that takes 15 minutes. There are
four variations of the shoe with differ-
ent levels of support and cushioning. A
digital app assists specialty retailers in
selecting the right version of the shoe for
individual consumers. Once the model
selection is made, the shoe upper and
footbed can be thermo-molded to the
feet of each customer using Tecnica's
patent pending Custom Adaptive Shape
(C.A.S.) Machine. l
June 2019 • Outdoor Insight • 45 outdoorinsightmag.com
FOOTWEAR
Tecnica Aims for the Right Fit
Customizable technology in a trail running shoe.
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sorbothane.com
800.838.3906
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