CEP Embraces Fashion
As the Compression Market
Continues to Evolve
HAVING GROWN IN POPULARITY OVER THE PAST
decade, compression garments are no longer solely
for the performance running set. Market innovator CEP
Compression, the sport/lifestyle division of Medi, one
of the world's oldest medical compression firms, sees
expansion into other sport activities such as outdoor,
fitness and golf, and a category growth opportunity
through more fashion-forward garments.
Enter CEP's '80s sock, which combines a Classic stripes
design (in three colors) with the advanced performance
characteristics of true graduated compression, which
recently launched.
"Consumers are really looking for a (compression)
product that is lifestyle as well," says Jeff Irvin, VP of
Sales for CEP in discussing the emerging trend. "We also
have something new called the commuter sock. It's an
every day sock. You can wear it to wear and on the go.
It's a great travel sock. We're really starting to see people
beginning to look for a [compression] product they can
use all day long and not just when they are working out."
Listen to a recent Sports Insight Extra podcast at
sportsinsightextra.com to hear Irvin dish on the
compression garment market and CEP's role in advancing
the category. l
Listen to a podcast
with CEP's Jeff Irvin
on the Sports Insight
Extra podcast page at
sportsinsightextra.com
"Consumers are
really looking for
a (compression)
product that is
lifestyle as well."
Jeff Irvin,
VP Sales for CEP
July/August 2019 ~ Textile Insight • 15 textileinsight.com
