caps are a little more challenging for dealers to sell
through an online store than apparel. We're working
to create custom headwear packages that work for
online team stores.
Kennedy: Initially I think caps were not thought of
as much when team stores began to really take off.
Now dealers are seeing the opportunities that caps
provide. Not only are the low minimums easier to
reach, but it also gives a better price point then a
lot of apparel items.
Hiskey: Online team stores are a huge part. Dealers
that can properly plan and manage this portion of
their business are seeing great success.
Any advice to team dealers on how to sell even
more caps?
Kennedy: Don't be afraid to think outside the box and
make sure to learn the product. Dealers have great
relationships with their coaches. Use that relationship
to educate them on all the options available and that
will generate ideas and excitement in ordering more
caps. Also, get in front of them early to capitalize on
early-order incentives and programs.
Richardson: Many teams use more than one set of
caps during the season, so make sure you offer a
teaminsightmag.com July/August 2019 ~ Team Insight 29
Pukka's dye sublimation process produces
vibrant, high-quality, long lasting imagery
that will be sure to catch the eye of players.
