18 • Footwear Insight ~ July/August 2019 footwearinsight.com
THE FOOTWEAR EYE
Need to Know New Brand: Enjoiya
C
omfortable, versatile styles
with independent-friendly poli-
cies is the recipe Camtrade
Footwear is banking on for
its newest line, Enjoiya.
Launching this spring,
the newest addition to the
Boxborough, MA-based firm's brand lineup (Camtrade
also owns the Secret Celebrity and Soft Comfort
brands) will comprise 15 to 18 styles representing 40
to 50 total SKUs, with a focus on mid-height wedge
sandals and sporty dress styles.
"The Enjoiya collection projects a 'Crafted in
Italy' design feel [and is] technologically built
for support and comfort," Camtrade CEO Frank
Cammarata says. "We will offer eye-popping, ver-
satile styles with an emphasis on color, superb
quality and fit."
Cammarata says the line was designed to suit
retailer's needs: "Excellent margins, open-stock
Euro sizing and selective distribution with MAP
partnerships will be our standard."
Styles will retail between $70 and $90, and are
targeted to specialty independents and boutiques,
better department stores and select e-com and
catalog retailers. — Jennifer Ernst Beaudry
LINE LAUNCH
Enjoiya's stylish offerings deliver on comfort and versatlity.
T
he Footwear Distributors and
Retailers of America, aiming
to help footwear companies
better understand and imple-
ment sustainability targets and
programs, has established a
website devoted to the issue
at ShoeSustainability.com. Besides insights from
experts and consumer data from The NPD Group,
the website will provide details on sustainability
measurement tools, responsible sourcing orga-
nizations, program launch sources and FDRA
initiatives such as the Shoe Waste Program and
the Material Exchange. The trade group, which
reports that fewer than 1 in 3 companies has an
actual sustainability program in place, says it will
update ShoeSustainability.com regularly with
fresh insights, tools and resources. — Bob McGee
FDRA Establishes
Shoe Sustainability Site
