Footwear Insight

July / August 2019

Issue link:

Contents of this Issue


Page 18 of 76

18 • Footwear Insight ~ July/August 2019 THE FOOTWEAR EYE Need to Know New Brand: Enjoiya C omfortable, versatile styles with independent-friendly poli- cies is the recipe Camtrade Footwear is banking on for its newest line, Enjoiya. Launching this spring, the newest addition to the Boxborough, MA-based firm's brand lineup (Camtrade also owns the Secret Celebrity and Soft Comfort brands) will comprise 15 to 18 styles representing 40 to 50 total SKUs, with a focus on mid-height wedge sandals and sporty dress styles. "The Enjoiya collection projects a 'Crafted in Italy' design feel [and is] technologically built for support and comfort," Camtrade CEO Frank Cammarata says. "We will offer eye-popping, ver- satile styles with an emphasis on color, superb quality and fit." Cammarata says the line was designed to suit retailer's needs: "Excellent margins, open-stock Euro sizing and selective distribution with MAP partnerships will be our standard." Styles will retail between $70 and $90, and are targeted to specialty independents and boutiques, better department stores and select e-com and catalog retailers. — Jennifer Ernst Beaudry LINE LAUNCH Enjoiya's stylish offerings deliver on comfort and versatlity. T he Footwear Distributors and Retailers of America, aiming to help footwear companies better understand and imple- ment sustainability targets and programs, has established a website devoted to the issue at Besides insights from experts and consumer data from The NPD Group, the website will provide details on sustainability measurement tools, responsible sourcing orga- nizations, program launch sources and FDRA initiatives such as the Shoe Waste Program and the Material Exchange. The trade group, which reports that fewer than 1 in 3 companies has an actual sustainability program in place, says it will update regularly with fresh insights, tools and resources. — Bob McGee FDRA Establishes Shoe Sustainability Site

Articles in this issue

Links on this page

Archives of this issue

view archives of Footwear Insight - July / August 2019