Footwear Insight

POWERED BY www.mesh01.com See the complete list of consumer comments at trendinsightmag.com "The sense of community and opportunity to find new running buddies." Female, 36 "I like that they are close by, carry unique selections and frequently post about different deals or sales that they have going on. They are also prompt to reply online over Facebook if I message them." Female, 38 "Deals and savings." Female, 32 "Employees having excellent product knowledge and insightful tips." Male, 33 "Their involvement in the community." Female, 36 "Interesting new photos/ videos [and] doing good for the community." Male, 25 "Creative posts, and sales that are specifically designed for people who follow them online." Female, 31 "Free samples, discounts, and [being] first to know about sales." Female, 42 "Coupons that they post!" Female, 27 "Over-posting gets annoying. Posting information is better than posts of how people use their products." Male, 40 "I like to support local/small businesses." Female, 51 "To see if they have any great deals that would bring me back to the store." Male, 38 "To keep up to date on local community news (races, events) and to try to get 'hands-on' experience with new products." Male, 40 "Competitive pricing is huge. It is so easy to price compare online and know if you are getting the best deal or not. As well with it being so simple to order and have an item delivered within a day or two, it is essential that they be going above and beyond if I am going to spend the time to go to a store instead." Female, 38 "The only reason and best reason to go to a brick-and-mortar store is my ability to try on and test out the product I'm buying. I never buy anything online because I can't touch, feel and test the product out. I don't care if it's shoes and jacket, socks or even bed sheets… I need to physically touch the product so I can be satisfied I will like it." Male, 41 "[Stores] usually have the newest releases." Female 51 "If you have great deals from time to time, I will drop in often." Male, 34 "There is a lot you can do in a brick and mortar to include ensuring you have the right [fit]." Male, 35 "Fitting equipment and staff that knows how to find the right fit." Male, 40 "I like being able to talk to some- one who is knowledgeable about what I am looking for and [who] shows actual interest in what I am looking for." Male, 50 "I would say a great atmosphere and helpful service are very important to me when it comes to a brick-and-mortar location. There are really two reasons why I go to a brick and mortar: to try a shoe on in person before I buy it, and for the people. Honestly, buying a shoe with people watch- ing me can give me anxiety, but if the people there are really chill, laid-back, not pushy, then I don't have to worry about that and I would definitely go back because I love being able to try the shoe on and the experience of scoping and buying shoes." Male, 26 What percentage of the shoes you buy are a considered/researched purchase? Do you follow any local retailers on social media? What is the most likely factor to bring you back into a brick-and-mortar location you have previously bought footwear? When you're researching your decision, how much time do you generally spend gathering information and looking at options? 6% 3% 23% 23% 9% 9% 39% 19% 27% 22% 56% 46% 48% 28% 12% 3% 38% Community building 0% Twitter 1 hour Ability to buy online/pick up in-store 25% or fewer Instagram 1 day Helpful service 50% or fewer Facebook 1 week Competitive pricing/sales 75% or fewer 1 month Great atmosphere Virtually 100%: If you do follow local retailers, what keeps you following them? footwearinsight.com July/August 2019 ~ Footwear Insight • 37

• Cover