Sports Insight

July / August 2019

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34 • Sports Insight July/August 2019 sportsinsightmag.com END INSIGHT What's Hot? What's New? Ready for the spotlight... Check out more What's Hot? What's New? product picks online at sportsinsightextra.com The single hand portable roller massager is small but it packs a "big punch." It provides a targeted deep tissue massage, while the contoured surface effectively wraps around select body parts. e handle also offers a single point myofascial release technique option. e RM Extreme Mini is made from a latex free, closed cell EVA/Polyolefin foam to provide durability and ease of cleaning. is design allows users to achieve a deep tissue self-massage to release muscle tension, promote flexibility, and improve joint mobility. e RM Extreme Mini is the newest product in the Extreme Massage line available at Pro-Tec Athletics. e RM Extreme Mini, MSRP $24.95, expands the extreme line by adding a portable handheld roller to the category of self-massage. n The new Explore collection from Fila focuses on four distinct outside categories—Canyon, Woods, Mountains and Elements. Besides the elements found in nature, the series draws some inspiration from archival ski, hiking, alpine and trek collections released by the Italian brand in the 1970s, 1980s and 1990s. e brand launched the line with a pop-up store stretgy that included in-store events and received "hype" coverage from influencers across social media. e limited-edition line includes footwear, clothing, and accessories. n Fila Finds New Range With Explore Collection Balega's Limited Edition Lesedi Hidden Comfort Pro-Tec Athletics RM Extreme Mini For every pair of Limited Edition Lesedi Hidden Comfort socks sold, $1 will be donated to the Lesedi Project, Balega's non-profit organization and give-back initiative to strengthen South African and American communities. (Lesedi means "Light and Enlightenment.") Balega partners with the Ethembeni School, home to disabled and visually impaired children from predominantly rural areas of KwaZulu-Natal, South Africa. Balega's partnership drives the school's scholarship program, allowing 12 designated children to attend free of charge. Each of the six new limited edition Lesedi Hidden Comfort socks will be sold with a matching beaded bracelet made by the children of the Ethembeni School. The limited edition collection will be available in select retail stores in November 1 and will retail for $15. n

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