Issue link: https://viewer.e-digitaledition.com/i/1162295
Physician Recruiters BY STEVE BARRETT PHYSICIAN RECRUITMENT FIRMS ARE ENJOYING SUBSTANTIALLY HIGHER RE VENUE, ACCORDING TO A SURVE Y BY STAFFING INDUSTRY ANALYSTS AND THE NATIONAL A SSOCIATION OF PHYSICIAN RECRUITERS. T HE S U R V E Y, W HI C H includes data from 24 in-house recruiters as well as retained and contingency search firms, also found most physician placements were in hospitals. Among the key findings: + 2018 revenue grow th for physician recruitment firms was 17 percent. + Placements during 2018 were high- est among primar y care providers, i nt er na l med ici ne subspecia l i st s and hospitalists. + Only 27 percent of physician place- ments were in private practice. Slightly more than 50 percent were in hospitals, and the remainder were in contract management groups, federally quali- fied health centers, and academic and other settings. + The most commonly used sources for leads were email campaigns and job boards. Less popular sources included company websites, referrals, cold calls and text messages. E x a c t ly wh at propor t ion s of t he growing revenue for recruiters reflect increasing competition for physicians, a more vigorous economy and other factors is uncertain. The United States could face a physi- cian shortage of up to 121,300 by 2030, according to the Association of American Me d ic a l C ol le ge s , wh ic h s upp or t s increased federal funding for residency positions, as well as loan forgiveness programs and other measures, to address the anticipated shortfall. n SEE REVENUE GROWTH 059990055_PhysicianRecruitment1.indd 1 5/9/19 12:31 PM Letting Physicians Be ... BY STEVE BARRETT SOME WHERE, IN THEORY, A PHYSICIAN WENT INTO THE PROFESSION FOR THE SHEER JOY OF FILLING OUT EHRs. B U T H E A LT H C A R E O R G A N I Z AT I O N S seeking to boost recruitment might want to zero in on the higher number of physicians who would rather care for patients than handle bureaucratic chores. While acknowledging the importance of compensation and benefits in attracting physicians, Stamford, Connecticut-based recruitment firm Katon Direct identifies burnout and other risks of workplaces where physicians spend inordinate amounts of time on documentation. The company suggests that vigorous support for providers in managing those tasks is important as a recruiting tool. "A recent study showed that clinicians spent double the time on EHR documentation and administrative work as on direct, face-to-face time with patients," Katon Direct notes in a white paper on its website. "This reality is contributing to physician burnout and dissatisfaction. It also negatively impacts recruit - ment, engagement and retention." Providers are interested in organizations that address those concerns through measures such as hiring clinical scribes, according to the company. Clinical scribes take a good deal of the burden of medical documentation off physicians. Working dedicated administrative time into physicians' schedules can be beneficial as well. Healthcare organizations that have taken these kinds of steps should be sure to convey that to job candidates, Katon Direct advises. n PHYSICIANS M D N E W S . C O M /// M D N E W S C l E V E l A N D /A K R O N / C A N T O N ■ J U lY/A U G U S T 2 019 P H Y S I C I A N R E C R U I T M E N T ❰❰❰❰❰ 1 5