Issue link: https://viewer.e-digitaledition.com/i/1171994
What's the in-store element that makes the biggest impression on you? How many times have you shopped for footwear in a brick-and-mortar store in the past year? How many times have you purchased footwear online in the past year? ... have your feet measured or assessed with a foot scanner? 24% 18% 57% I have my feet measured with traditional measuring device I opt for a foot scanner if available I do not have my feet measured ... like to have accessory options suggested to you? (e.g., insoles, socks, or shoe care products)? ... like to have additional styles or colors presented to you by the sales associate? ... shop for footwear in one store and shop for apparel or shoe accessories in another? 70% 37% 40% 30% 63% 60% No No No Yes Yes Yes In their words... "Absolutely. You always need a good new sock with new shoes." "I'm inclined to purchase more accessories if I'm given good sug- gestions." When shopping for footwear in a store do you... 41% 59% No Yes Have you ever gone into a store to try on your footwear and then left to purchase the same item online at a site not affiliated with that store? TRENDINSIGHT See the complete list of consumer comments at trendinsightmag.com 32% 46% 11% 10% 1-2 times 3-5 times 6-9 times More than 10 times 33% 28% 43% 13% 9% 6% 36% 10% 3% 15% 6% 1-2 times A good and thorough fitting 3-5 times Thoughtful product recommendations 6-9 times Easy and intuitive displays Brand and product assortment More than 10 times Extra Touches (offering drink/ chair massage/ gift with purchase, etc.) Pricing Never, I always purchase my shoes in a brick-and-mortar store 56 • Footwear Insight ~ September/October 2019 footwearinsight.com If yes what motivated you to not make the purchase at the store? "Price." "Cheaper online and the store did not price match." "Not having my size or color choice." I wasn't ready to purchase at the time and decided later to make the purchase." "Poor customer service. I expect good customer service. If service is poor, I can always find similar shoes online for a cheaper price."