C
onsumers in urban environ-
ments (and suburban ones
too, for that matter) with busy
lives are increasingly looking
to outdoor endeavors for balance. We
asked execs at outdoor brands for their
thoughts on the urban-outdoor trend
and where it's headed. Here, we high-
light styles for Spring 2020 that strike an
outdoor chord, with features and tech-
nologies making for a perfect fit.
ADIDAS OUTDOOR
Patrick Tullos, Senior Manager of Brand
Communications and Sports Marketing
Selected Style: The Terrex Free Hiker
embraces street style with an urban
silhouette, but also has a water-repellent,
Primeknit sock-like upper, Adidas Boost
midsole for comfort and energy return
and a Continental rubber outsole for grip.
Launching for Spring 2020, the Terrex
Free Hiker Parley features a knitted upper
made from reclaimed and recycled Parley
Ocean Plastic.
C o n s u m e r F o c u s : S t y l e c o n s c i o u s ,
passionate consumers who live fast-paced
lifestyles and love spur of the moment
outdoor adventures.
Future of this Trend: The demand for high
performing products that can stand the
test of time and inclement weather, while
The Great (Urban) Outdoors
TRENDS
26 • Footwear Insight ~ September/October 2019 footwearinsight.com
City-Slick Footwear
Styles Cross Over into
Outdoor Territory for
the Spring Season.
By Suzanne Blecher
Adidas Outdoor Terrex Free Hiker Parley, MSRP $200.
Columbia SH/FT OutDry Mid, MSRP $130.
