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We don't bank an industry until we can specialize in it. That is why our Amegy Private Banking team meets regularly with healthcare experts to stay on top of issues that can affect your practice. And because no healthcare professional or practice is the same, we offer flexible healthcare-specific products* that cover everything from everyday banking for your practice and doctors to commercial real estate and construction loans. Here, you grow. Rob Lindley, SVP (210) 343-4526 Denise Smith, VP (210) 343-4502 Karen Leckie, SVP (210) 343-4558 Jeanne Bennett, EVP (210) 343-4556 CALL OUR PRIVATE BANKING HEALTHCARE TEAM TODAY Look to the local bank that is focused on your financial well-being. Amegy Bank ® specializes in the healthcare industry. MEDICAL OFFICE BUILDING FINANCING *Product terms and conditions apply. Loans subject to credit approval, restrictions apply. See banker for details. A division of Zions Bancorporation, N.A. Member FDIC. © 2019 Zions Bancorporation, N.A. TA32852_MDNewsHealthcareHeroes_6.875x4.25_v2.indd 1 2/14/18 3:09 PM Carving a New Medical Landscape BY STEVE BARRETT THE COMBINED MAGNITUDE OF INNOVATION'S IMPACT ON MEDICINE SOME TIMES HIDES BEHIND THE PATCHWORK OF ADVANCES IN DIFFERENT ARE A S OF HE ALTHCARE TECHNOLOGY. HOWE V ER, THOSE ADVANCE S are reshaping care delivery apace, as National Geographic points out in a recent article. WHAT'S OLD IS NEW (AND A LITTLE DIFFERENT) Once, physicians regularly made house calls. Then, patients went to hospitals, clinics or physicians' offices. Today, care is increasingly delivered in "a blended, real-world-mixed-with- virtual-world model," according to National Geographic. Web-based portals, integrated monitoring devices and, yes, even selfies have made it possible for providers who are now often dubbed "virtualists" to remotely assess a wide range of conditions. That is eliminating the need for many in-person physician- patient encounters and could radically diminish the amount of time patients must spend traveling to appointments and sitting in waiting rooms. DIGICEUTICALS Mayo Clinic experienced a 40 percent drop in readmissions associated with cardiac issues after prescribing heart failure patients an app to monitor physical activity and blood pressure. This points to the rising potential of "digiceuticals." The idea behind digiceuticals is to enhance health without conventional drugs or in-person visits. Providers leverage software or remote appointments to achieve good outcomes. Up and coming in this arena: apps that "retrain" the brain to reduce the noise associated with tinnitus. n 059990055_InnoTech1.indd 1 5/9/19 12:42 PM 1 4❱❱❱❱❱ I N N O V A T I O N -T E C H N O L O G Y