Footwear Insight

Do you intend to buy footwear this holiday season either as a gift or for yourself? When do you generally start your holiday shopping? 15% 2% 19% 47% 13% 5% September October November December Other When do you expect to make your footwear purchase? How much do you plan to spend on footwear this holiday season? Yes No 1% 19% 3% 57% 18% 2% September Do Not Holiday Shop Do Not Holiday Shop October November December Other 20% 3% 39% 23% 13% 3% $250-$349 $350-$449 $450+ Under $50 $50-$149 $150-$249 Is the amount you plan to spend... 13% 72% 15% Less than last year About the same as last year More than last year Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. e end of the year brings jingling bells — and hopefully ringing cash registers to retailers across the country. But when consumers are bombarded with Black Friday ads from all sides starting the day aer Halloween, it can be hard to know what actually brings shoppers through the doors. So we asked: MESH01 surveyed 240 consumers ages 18 to 59, with an average age of 38, to hear directly from the source where they're shopping, what piques their interest and what they have on their lists this season. Here are our four takeaways: 1. ey've already started shopping While 47 percent of our survey respondents kick off their holiday buying in November, 34 percent have already started, in either October or even September. 2. Yes, they are looking for shoes Fully 80 percent of the shoppers surveyed planned to buy footwear this season — for a gi or for themselves. 3. ey're interested in discounts — but not just discounts While no one can deny the appeal of the doorbusters that have made Black Friday so infamous, it's not the only thing shoppers said would draw them in: Gis with purchase, in-store parties or events, and charitable initiatives all were flagged by significant numbers of shoppers as enticements they'd be interested in seeing. 4. Don't forget the socks Don't let add-on sales slip away: 72 percent of our respondents said socks figured into their holiday buying plans. n e survey, conducted by MESH01, included 240 respondents, male and female. CARPE TRENDEM Holiday Shopping: What Consumers Really Think S E I Z E T H E T R E N D ! TRENDINSIGHT POWERED BY www.mesh01.com We surveyed 240 consumers. Here is what they told us. 50 • Footwear Insight ~ November/December 2019 footwearinsight.com 20% 80% Visit trendinsightmag.com for our surveys in footwear, sports, outdoor and product design.

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