What, apart from discounts, might motivate you to shop at a given retailer?
26%
19%
37%
21%
68%
Charitable Tie-In
Other
In-Store Experiences
(parties, trunk shows)
Raffles Gift w/ Purchase
Will you shop for footwear at a brick-and-mortar store on
Black Friday or Small Business Saturday?
53%
15%
4%
28%
Neither Black Friday Small Business
Saturday
Both
If you shop online, is the ecommerce site
affiliated with a brick-and mortar store?
48%
34%
18%
Yes No I do not shop for
footwear online
Will you shop online for footwear before or on
Thanksgiving, for Black Friday or Cyber Monday?
50%
18% 18%
35%
16%
42%
Cyber
Monday
Another
time
I do not shop
for footwear
online
Before
Thanksgiving
On
Thanksgiving
Black
Friday
Independent
Shoe Store
Footwear Specialty
Chain Store
Department
Store
Online
(not affiliated with any store)
Mass Merchant/
Discount Store
Sports
Specialty Store
Sporting
Goods Store
1. Current styles
2. Discounts
3. Brand selection
4. Sit and Fit experience
5. Convenience
6. Return policy
Please rank on a scale of 1–6
(with 1 being the most important)
what is the most important
aspect when it comes to buying
your holiday footwear purchases.
Do you include shoe accessories as part of your holiday shopping and gift giving?
13%
21%
72%
22%
Insoles
I do not include shoe
accssories
Socks
Shoe Care
52 • Footwear Insight ~ November/December 2019 footwearinsight.com
Where do you most frequently buy your footwear?
10%
20%
17%
22%
12%
9%
11%
TRENDINSIGHT
We surveyed 240 consumers. Here is what they told us.
