D
earfoams launched its first national television ad
campaign since the 1980s on Nov. 4. "Together
in Dearfoams," which features families wearing
styles from the R.G. Barry-owned firm's Holiday
Family Collection, will run 15- and 30-second ads
on the Hallmark Channel through Dec. 19. "We are so excited to
launch our TV ad campaign on the Hallmark Channel, histori-
cally the no. 1 television network during the holidays," Tricia
Bouras, Dearfoams brand president, said in a release. "All of
us at Dearfoams truly understand and celebrate what it means
to feel at home — comfortable, supported and cared for; our
new TV ad underscores the enduring belief that, yes, there
really is no place like home for the holidays." l
Chill Season
Holiday TV Ad
from Dearfoams
COMFORT
MARKETING
THE FOOTWEAR EYE
14 • Footwear Insight ~ November/December 2019 footwearinsight.com
Sanuk Puff N Chill Low Cord, MSRP $65.
S
anuk's popular Puff N Chill slipper style is updated for
the Holiday Season with new colors for 2020, giving
consumers the same quilted footbeds and cozy vibes.
The Puff N Chill Low Cord, MSRP $65, brings some
performance to the slipper style, fusing EVA foam
midsoles with premium wide-gauge corduroy uppers, tread-ready
sawtooth soles and buttery-soft faux wool lining. l
No Silica gel , clay, or biocides
CAPTURES and ISOLATES MOISTURE
in excess of 200-450% of its dry weight
Prevention is better than cure
Michael Hanrahan > > michael@superdryers.com (201) 679 4703
Steve Ryan > > steve@superdryers.com (312) 371 5438
Alex Chisholm > > alex@superdryamericas.com (904) 210 8602
MOLD? MOISTURE DAMAGE?
AVAILABLE WORLDWIDE
For orders in the Americas :
w ww . s up e r d r y e r s . c o m
