footwearinsight.com November/December 2019 ~ Footwear Insight • 17
The Concept Shoe from Salomon is designed with sustainability goals in mind.
Salomon's Latest "Concept" Closes the Loop
INNOVATION
S
alomon wants to close the loop in a
uniquely on-brand way — with the launch
of the Concept Shoe, a TPU road running
shoe that can be ground down into an
alpine ski boot.
The Concept Shoe is part of the Annency,
France-based brand's new Play Minded
sustainability goals, which include reducing carbon emis-
sions by 30 percent, removing PFCs across all equipment
categories and applying circular economy practices to
all new products designs. The program focuses on four
key areas, including reducing carbon emissions by 30
percent, removing PFCs from their production across all
equipment categories and —in the spirit of the Concept
Shoe — adding circular economy practices to new designs.
The shoe is the fruit of 18 months of design at Salomon's
Design Center in Annency; the brand says it is hoping to
roll out elements from the product in its running line by
2021. — By Jennifer Ernst Beaudry
