Issue link: https://viewer.e-digitaledition.com/i/1184458
A thletic footwear brand TIEM, which has been making indoor cycling shoes since its launch in 2016, is expanding into fit- ness shoes. TIEM's newest style, the Latus, MSRP $130, is designed for for off-the-bike workouts. Like the brand's signature cycling shoe, the Slipstream, the Latus aims to deliver performance and func- tion without sacrificing style. The Latus features technical aspects built specifically for movements generally found in boutique studio classes, such as skaters, box jumps, and other agility drills. "I've always viewed the boutique fitness community more as athletes than just fitness enthusiasts, and today's modern athlete needs footwear that is not only fashionable but also functional, which is what paved the way for the Latus," says Tracey McLeod, TIEM's founder and CEO, and a 20-year footwear industry veteran. "As this space evolves, there is a need for product specifically designed to meet the various movements featured in these classes. The design details and technology of our shoe meet those needs. We are confident that when our customers experience this new offering, they will be blown away by how much the Latus will enhance their workout." The Latus features a custom-engineered, low-compression gel layer that runs the entire length of the footbed. It's not just placed in the shoe, it is part of the shoe, providing adaptive support to conform to the wearer's every movement. The forefoot-stabilizing strap system keeps the foot in place during lateral movements, resulting in a more sup- portive and energized workout. — Cara Griffin Upstart TIEM Goes Off-Bike with Newest Style GYM STYLE THE FOOTWEAR EYE 8 • Footwear Insight ~ November/December 2019 footwearinsight.com An All Terrain Play from NB OFF-ROAD OFFERING New Balance is flexing its heritage cred with its new outdoor-inspired All Terrain collection. The seasonal outdoor collection brings what the brand describes as "a meticulous approach to construction, technology, fit and fabrication as well as style," enabling it to double as an on-trend lifestyle collection. The inaugural col- lection launched this month with the 850 All Terrain and Hierro v5 footwear styles, along with coordinating apparel. — Cara Griffin New Balance 850 All Terrain. The Latus by TIEM, MSRP $130.