STATE OF THE MARKET
6 • Footwear Insight ~ January 2020 footwearinsight.com
Some of the smartest
brands in the business
share their thoughts
on the year to come.
2020 VISION
The New Year is always
a fresh start, but 2020 is
a whole new ballgame.
The start of a new
decade, 2020 sees
major issues like climate
change, retail realignment,
shifting trends and
technological innovation
driving the market.
Footwear Insight doesn't
have a crystal ball, so
to get a view on the
year to come we did
the next best thing: We
asked brand heads and
market watchers for
their thoughts. From
sustainability goals
to product visions to
new ways to appeal
to customers, here's
what some of the top
thinkers in the outdoor
and athletic brand world
are predicting for 2020.
By Jennifer Ernst Beaudry
