"When you are a large
company, it's important to
stay nimble, to stay fast
and stay flexible and keep
a culture that's aligned. And
not becoming too risk averse.
In the run specialty channel,
it's very advantageous to
stay local. Localization is very
important."
"The trail category is smaller within JackRabbit, but a growing category. It's still
regionalized: it's very strong for us in Colorado, Utah and in the West. But it is
growing, and there is innovation within the category by the vendors."
"Product drives this category, and I think the vendors are doing an excellent job providing innovative, new product
that will accelerate the running market in the run specialty channel. We have tremendous growth with smaller
brands; I think it comes back to innovative product. It's been good for the channel. Product, innovation and
flow are becoming very strong, and I think they are going to drive the running category in 2020 and beyond."
"The stores will continue [under] the banner of Olympia Sports. [However],
we will look at putting in a JackRabbit Performance Running shop-in-shop
within certain Olympia Sports' doors to build more of a performance
running business within [those shops]."
footwearinsight.com January 2020 ~ Footwear Insight • 13
On trail running:
On the year to come:
On the challenges of being big:
On integrating JackRabbit and Olympia Sports:
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