6
2020 VISION
Some of the smartest
brands in the business
share their thoughts
on the year to come.
12
LIGHTNING ROUND
JackRabbit Sports
CEO Bill Kirkendall
answers our
rapid-fire questions.
14
FIT FOR THE TRAIL
We put Fall '20
trail running and
hiking boots in the
product spotlight.
18
GO EVERYWHERE
Outdoor brands have
doubled down on the
trail-to-tavern ethos for
Fall '20. These styles
have you covered.
30
TREND INSIGHT
In this survey, active
consumers reveal
how they buy
(and use) their
performance gear.
34
BY THE NUMBERS
On the back page:
Standout stats that
tell a story about
life on the trail.
TRENDS, PERSPECTIVE & ANALYSIS • JANUARY 2020
FOOTWEAR INSIGHT
®
footwearinsight.com
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Editor-in-Chief
Jennifer Ernst Beaudry
Senior Editor
Bob McGee
Contributors
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Suzanne Blecher
Publisher
Jeff Nott
jnott@formula4media.com
516-305-4711
Advertising
Katie O'Donohue
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212-398-5021
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201-774-2432
Art Director
Francis Klaess
Production / Digital
Brandon Christie
516-305-4710
bchristie@formula4media.com
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On the cover: Danner's Logger 917 boots ($230) deliver comfort, performance
and style with a design inspired by the brand's original caulked logging boots
and a Gore-Tex waterproof liner with a Vibram SPE rubberized EVA midsole.
Flannel by Free Country. Model: Alexander Gordienko.
On this page: Chaco teamed up with technical blanket fave Rumpl for
the Chaco x Rumpl Borealis Quilt Waterproof boot ($130), which boasts a
fun patterned upper, a seam-sealed waterproof construction and a fleece
lining. Model: Priscilla Mallmann.
