Footwear Insight

10 • Footwear Insight ~ January 2020 footwearinsight.com STATE OF THE MARKET What intention have you set for 2020? What are you looking forward to seeing in 2020? "Tweet more. " "From an industry perspective, we're seeing signs that we're getting ready to turn the corner to drive growth overall. It was exciting to hear anecdotes [at the end of the year] when we talked to retailers that everyone's business is strong and poised for 2020. Maybe it is coming with these Olympics cycles, but what I'm excited for is seeing some momentum overall, and a drive back to performance." Anne Cavassa, president, Saucony "On's partnership with Roger Federer will bear its first fruits in 2020. Can't say anything more." Caspar Coppetti, founder, ON Running "We're seeing broader license with fun, design and color, [and] more running and fashion moving into the core outdoor. It's really inspiring new design and allowing for a broader definition of outdoor footwear." Amy Beck, president, Oboz Footwear "For the industry, 2020 promises to be another healthy year, and we expect to see even more people adopting athletic for their everyday wardrobe. This is a trend that only continues to grow." Matt O'Toole, president, Reebok "With 2020 being an Olympic year, there are more eyes on running than ever and it's such a great moment for us to champion the athletes." Jim Weber, CEO, Brooks Running "On wants to decouple its growth as a brand from its growth of using resources. As an example, we aim to significantly lower our CO2 output needed per pair produced, and all our staff are culturally and financially committed to this goal." Caspar Coppetti, founder, ON Running "Over the years, as an industry, we've done an amazing job in increasing the number of sports fans, but we have not done a great job of getting people more active — or giving them the motivation or inspiration they need to get started or keep going. I'm going to continue to make this a priority at Reebok, with the hope that we can change peo- ple's lives for the better." Matt O'Toole, president, Reebok "I'm fortunate to have found a career that so closely matches my pas- sions, and so my intention for the year is both per- sonal and professional. I want to continue to build an inclusive and represen- tative culture at HOKA, where all employees feel empowered to use their voices and strengths as we build the brand. If we want the brand to be more representative, we need to have a very representative internal staff — more people need to have a seat at the table, so to speak — in order to authentically make Hoka a brand for all athletes." Wendy Yang, president, Hoka One One "From an intention stand- point, I want to deliver mindful authenticity to the work we at the Saucony team do every day. And I believe as a leader in this industry that we have a responsibility to lever- age business to do good things in the world, and how we bring that to life on the charitable side is going to be super impor- tant. And on the fun side, I've committed to train and run a marathon!" Anne Cavassa, president, Saucony "Be more present and mindful. This is a personal and company goal for 2020. Oboz is in a growth mode in terms of our busi- ness and in the number of our employees. We want to ensure that as we grow we retain our values as a company and a brand, as well as our culture." Amy Beck, president, Oboz Footwear Matt Powell, analyst, NPD

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