MDNews - Central New York

Thank you for reading the March/April 2020 edition of MD News. Once again, we examine the world-class health care available right here in Central New York. Our cover story focuses on the robotic surgery program at Crouse Health. As modern medical technology continues to see exponential growth, the Crouse Institute for Robotic Surgery remains a leader in the industry, largely due to its pioneering spirit and team-centered approach. Since its inception in 2008, the Crouse Institute for Robotic Surgery has evolved to become the largest multidisciplinary robotic surgery program in Central New York. Crouse Health has a sizable team of highly skilled, experienced surgeons, each committed to the use of the newest and best surgical technology available today. Our interior feature is on the Blue Light Cystoscopy (BLC) at Upstate, and its application for more definite detection of tumors of the bladder. To enhance a burgeoning bladder cancer program, the Department of Urology at Upstate Medical University offers BLC with Cysview, a method that has been proven to increase detection rates of certain forms of bladder cancer. Cysview is a photoactivating solution that causes bladder tumors to fluoresce when absorbed. Using it with BLC allows urologic oncologists to detect cancers that might have gone unnoticed under standard white light. Bringing BLC with Cysview to Upstate was a priority for Joseph Jacob, MD, MCR, Chief of the Bladder Cancer Program in the Department of Urology and Assistant Professor of Urology at Upstate Medical University. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene Publisher: Richard Keene Managing Editor: Erika Bennett Contributing Writers: Jeff Rogers and Kathryn Ruscitto Contributing Photographer: Chuck Wainwright Executive Consultants: Kathryn Ruscitto and Jerry Hoffman Business Development: Michael Brigandi President: Eric Silberman Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Jenn Taylor Designer: Mariela Cosentino Creative Services: Skye Childers, Sarah Fredriksson, Jenny Havron, Jennifer Oncay, Kimmi Patterson, Candice St. Jacques, Jenn Webster Production: Wade Sain Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 1301 Riverfront Parkway, Suite 112 Chattanooga, TN 37402 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2020, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 1301 Riverfront Parkway, Suite 112, Chattanooga, TN 37402. Advertise in MD News For more information about advertising in the MD News Central New York edition, contact Richard Keene at 315-446-8331 or rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 PUBLISHER from the ............................................... Richard Keene PUBLISHER Central New York ............................................... rkeene@mdnews.com 315-446-8331 ............................................... @MDNewsCentralNY

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