Issue link: https://viewer.e-digitaledition.com/i/122157
from the Publisher San Antonio Publisher: Cathleen Lane W Managing Editor: Lisa Hill ELCOME! The April issue of MD News San Antonio shines a spotlight on University Hospital and the 20th anniversary of its liver transplant program. As transplant waiting lists get longer and organs from deceased donors remain scarce, San Antonio's University Hospital has expanded its therapies to include innovative options such as livingdonor transplants. In this type of procedure, people donate a portion of their liver to someone in need, and Cathleen Lane the organ regrows in both the donor and the recipient. PUBLISHER This issue is full of information about growing your San Antonio practice and keeping abreast of the technology and CLANE@MDNEWS.COM (210) 859-1232 legislation that will shape the medical community going forward. For example, Cassia Ysaguirre, an attorney with Strasburger Price Oppenheimer Blend, provides details about the Physician Payment Sunshine Act, which will require medical supply and drug manufacturers to annually report certain payments and transfers of value to the Centers for Medicare and Medicaid Services (CMS). A resulting public report generated by CMS will detail all physician ownership or investment interests in these manufacturers. As for keeping your practice strong, Brigitta Glick, President of Provenir, gives you ideas on how to hire the right employees; Steve Arters, principal and co-founder of Channel Performance, shows you how to grow your practice through marketing technologies; and Vance Nelson, President and CEO of HealthTec Software, Inc. informs you why you should care about ASC X12 Version 5010, which are current rules for health care transactions. Thank you for reading MD News San Antonio. Feel free to further the conversation by contacting me or visiting our publication online at MDNews.com. Here's to your health and success, Cathleen Lane Account Manager: Eva Compton Contributing Writers: Steve Arters, Josh Collins, Don Finley, Brigitta Glick, Vance Nelson, Kay Wakeham, Cassia M. Ysaguirre President and Chief Executive Officer: Charles DallAcqua Chief Marketing Officer: Jason Skinner Chief Technology Officer: Chris Rushing Vice President, B2B Brand Development: Carrie Dierks Vice President of Sales: Robert Philips In Memoriam: Robert J. Brennan, Founder Account Manager: Ashley Barnett Creative Director: Eric Jackson Designer: Michael Simmons Creative Services: Steve Barrett, Aimee Burchard, Michael Ferguson, Maggie Neff, Kimmi Patterson, David Smith, Julie Van Valkenburg Production: Allison Fincher, Kelsey McAuliffe Financial Services: April Charlton, Doug Condra Audience Development: Mitzi Brock, Debbie Dodski MD News is published by True North Custom Media 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 (423) 266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2013, True North Custom Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News San Antonio edition, call (210) 859-1232 or email clane@mdnews.com. Advertise in MD News For more information about advertising in the MD News San Antonio edition, call Publisher Cathleen Lane at (210) 859-1232 or email clane@mdnews.com. Contact Information MD News is an informative and inspirational medium for communication within the San Antonio medical community, encouraging better patient care. Send press releases and all other information related to this local edition of MD News to clane@mdnews.com. 05-723 05-731 4 | San Antonio MD NEWS I MDNEWS.COM