TRENDINSIGHT
We surveyed 312 consumers. Here is what they told us.
26 • Footwear Insight ~ June 2020 footwearinsight.com
Trend Insight Consumer is a feature within Textile Insight that delivers research conducted
on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts.
For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.
bednarek@mesh01.com. For more information on Trend Insight Consumer and how your
company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.
With most areas of the country open or soon to open to shopping,
stores are looking to see how consumers will behave. We surveyed 312
shoppers ages 18 to 60 about their expected buying behavior. Most
shoppers (58 percent of our respondents) have yet to make it back
in to their local footwear independents.
But there's some good news for shops: 79
percent of consumers say the measures
they've seen in stores say that the safety
measures they witnessed were "the right
amount." And of consumers, 63 percent said they planned to shop
in-store with the same frequency they did before the pandemic. n
CARPE
TRENDEM
THE SURVEY:
Shopping
After
Shutdown
S E I Z E T H E T R E N D !
Have retail shops reopened to some degree
in your area?
If you answered "yes' or "never closed," have
you started shopping at your local footwear
retail establishments?
Did the safety measures seem to be…
12%
87%
YES
NO
NO
The survey, conducted by
MESH01, included 312
respondents, men and
women, with an average
age of 35 years old.
*1 Percent Never Closed
YES
THE
RIGHT
AMOUNT
INSUFFICIENT
EXCESSIVE
79%
10%
11%
58%
42%
