By Bob McGee. July 4 didn't bring the usual array of
community events and fireworks extravaganzas to the U.S.
this year, but even as COVID concerns played out across the
country, the active lifestyle industry saw some bright spots.
A much-needed respite from the pandemic has yet to arrive. In
early July, cases were on the rise in 32 of 50 states, endangering
brick-and-mortar re-openings in many locales and igniting the
likelihood of more "stay at home" orders from San Diego to
Sanibel Island. Pro and collegiate sport seasons, slated to start
anew in August, were facing their own COVID-19 challenges,
not to mention budget constraints and the eerie reality of playing
before empty stands. And the possibility of a "real" back-to-school
season for the nation's schoolchildren and collegians was under
debate, casting a shadow over the annual ritual of buying new
kicks, gear and apparel. But as individuals and families continue
to seek out enjoyment, sales of running footwear and camping
and outdoor gear have surged, bringing new life to formerly
challenged categories and leading to runs on athletic items and
outdoor rec gear. Welcome to 2020's Summer Like No Other.
footwearinsight.com July 2020 ~ Footwear Insight • 11
SUMMER LIKE NO OTHER
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