Footwear Insight

THE FOOTWEAR EYE C adence insoles, which makes replacement insoles designed to provide contoured support with shock-absorbing comfort in the heel and forefoot, is releasing a new insole designed with the run specialty market in mind this August. The new $49.95 Low Arch insole from Cadence is a thin insole with a low arch profile, mild to moderate support, and the brand's trademark comfort in the heel and forefoot. The Low Arch insoles were designed in response to requests from run specialty store owners asking for a more supportive low arch insole replacement alternative, said Cadence founder and owner (and physical therapist) John Hinds. The insole, 5 mm heel to toe, has a nylon orthotic with a cutout in the heel for comfort, a full-length total contact high-rebound polyurethane foam for shock-absorption and an anti-microbial low friction CoolMax top cover for moisture control and odor protection. l SOCK LAUNCH INSOLE LAUNCH Darn Tough Redesigns Run Sock Line Cadence Responds to Demand with Low Arch Insole I n Spring 2021, performance sock brand Darn Tough Vermont will release an entirely rede- signed Run collection. In development for two years, the new Run socks have been recon- structed with technical features that include targeted ultra-lightweight cushioning in the footbed and toe for impact protection, rein- forced high-wear zones for increased durability over long distances, a high- performance upper with multi-zoned mesh for ven- tilation and comfort, and a supportive performance fit through the arch to reduce fatigue. "As running gains momentum during these unprec- edented times, the launch of our new collection is perfectly synced to give these athletes both the per- formance and style they're seeking" says Lyn Feinson, Darn Tough Vermont VP of product design and devel- opment. "We worked closely with a core group of professional runners to develop our most technical Merino sock yet." l Reconstructed with technical features that include targeted ultra-lightweight cushioning in the footbed and toe for impact protection. footwearinsight.com July 2020 ~ Footwear Insight • 9

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